An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises

The purpose of this study was to test the impact entrepreneurial marketing dimensions on firm performance in small and medium enterprises. Required data gathered using quantitative research approach. Particularly, primary obtained through a structured survey from 153 SMEs operating Saudi Arabia. then analyzed SPSS partial least square (PLS-SEM) approach calculate validity reliability for measurement items, also verify performance. results showed that customer intensity value creation have positive effects findings confirmed innovativeness resource leveraging are positively correlated with However, effect risk taking found insignificant. Finally, it proactiveness opportunity focus significant This paper contributes resource-advantage theory empirical literature by addressing existing gaps between selected It bringing new insights Middle Eastern country owing lack topic, particularly region.